Back-To-School Styling With MyBrownBaby & Cherokee Plus A $100 Target Giveaway

This contest is now closed. Congratulations to Tracey Lewis-Giggetts, whose number, 59, was chosen via Thank you to all of you who participated in this fantastic giveaway!

My love of children’s clothing is epic an affinity for pretty little things that began the very day I found out my first baby, Mari, was a girl. I promise you, I’d barely wiped the sonogram goop off my belly before I’d made my way to this adorable boutique on the Lower East Side in New York City, where I promptly dropped a paycheck’s worth of cash on flowered dresses and Mary Jane shoes and sweet little striped overalls and onesies with cute little ditties like, That’s It, I’m Going To Grandma’s! By the time that kid made it into this world on that cool June morning, she had more clothes and shoes in her closet than I’d accumulated in my entire lifetime. I’m not kidding.

Each piece was meticulously curated from a mixture of boutiques and department and big box stores picked for quality, style, originality and the ability to make my daughter look like a funky, hip little kid. My heart literally would flutter when I’d dress her and her sister, Lila, then stand them at arm’s length to get a good look at their little outfits; there’s just something so juicy about a well-dressed child.



I’ve kept pretty much every outfit Mari and Lila ever wore each piece stored by size and season in bins that make it easy for me to find special pieces for Lila (who inherits Mari’s awesome wardrobe) and some of my more special mom friends with little girls. I joke with my girls that I visit their outfits every once in a while and that I can remember what they wore to every special event ever. Of course, Easter, Christmas and birthday outfits are big around here. Sunday dresses huge. Any event that might turn into a photo op? My girls are dressed to the nines.






But nothing is more special than my ladies’ first day of school outfits. They just, like, set the tone for the teacher, the principal, the new fellow students; for me, every dress, every shirt, every shoe, every hair ribbon sent the message that these little girls are well cared for treasured. Loved. In their younger grades, I would send my girls to school looking fresh to death argyle sweaters tied over crisp white collared shirts, paired with adorable print skirts; tailored jean jackets with graphic tees and leggings; French pinafores paired with burgundy, mock crocodile mary janes. They looked delicious.

Of course, as they’ve grown, Mari and Lila got their own ideas about how they should look on the first day of school. Neither could give a rat’s patootie about dresses and shiny shoes they’re all about the funky, bedazzled hoodies, comfortable jeans, Converse. Which is fine, I guess; we live in a small town in Georgia where children’s clothing boutiques are hard to come by. Plus, with all the running around they do with school and gym and extracurricular activities, pinafores and tailored outfits aren’t necessarily practical. Don’t get it twisted they still have plenty of this in their wardrobes. But you’re more likely to see them more comfortable than runway ready.

But we never, ever sacrifice style.


Today is Lila’s first day back to school, and she practically strutted down to the bus stop in her new outfit. It’s got the comfort and color and graphic element she craves (sneakers, the color blue and horses are a must-have for my baby girl) the print skirt, delicate flower headband and crisp tee give the style, funkiness and girly elements I love.

I got this outfit (and a few more for her first week at school) from the Cherokee USA brand an adorable, affordable line available at Target that gives my daughters the style both they and I love and the quality I absolutely must have at a price that makes me downright giddy. There’s no sacrifice on cuteness, quality or my wallet, which means everybody wins. Bonus: unlike when my daughters were little and we lived in New York City, down here in Georgia, there’s a Target on practically every block, which means I can satisfy my cute Cherokee USA children’s clothing jones whenever I please. Score!

Want your cutie pie to be fly on the first day of school? No sweat you know I got you covered. *In my Oprah voice* MyBrownBaby is giving away one $100 gift card, courtesy of Cherokee USA, for your back-to-school shopping!

Want to win it? Of course you do! Here’s how:


Like the Cherokee’s FaceBook page and tell them what you love about their clothing line, then come back to MyBrownBaby and leave a comment telling me what you wrote.


{You must leave a separate comment here on MyBrownBaby for each extra entry}

  1. Enter Cherokee USA’s First Day Of School Photo Contest on the Cherokee USA FB page. The prize package includes a $1000 shopping spree from Cherokee and $300 smart phone from Cozi, a free online calendar that allows busy families to coordinate and access from any computer or mobile device appointments, lists, and schedules. {Way better than random scraps of paper on the refrigerator. Just sayin’.}
  2. Sign up for
  3. Tweet this: “I want @MyBrownBaby & @Cherokee_USA 2 hook up my kid’s back-2-school gear w/ this $100 gift card giveaway!” You can tweet once a day, up to a total of four times; you must leave a separate comment here on MyBrownBaby for each tweet.
  4. Like MyBrownBaby’s FaceBook fan page.

This contest is open to MyBrownBaby readers in the U.S. only. The MyBrownBaby contest ends Sunday, August 14, 2011 at 11:59 p.m. The winner will be chosen by and announced at the top of this post.

Good luck and happy {stylin’} first day of school!


{So You Know: MyBrownBaby partnered with Cherokee USA to write about my love of childrenswear and back-to-school shopping. Yes, I’m getting a check for this. No, they’re not paying me to say nice things about their product. In fact, Lila’s back-to-school outfit was purchased weeks before Cherokee USA and MyBrownBaby started talking shop. As always, my experiences, opinions (and clothing choices) are my own.}

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Denene Millner

Mom. NY Times bestselling author. Pop culture ninja. Unapologetic lover of shoes, bacon and babies. Nice with the verbs. Founder of the top black parenting website, MyBrownBaby.


  1. I like Cherokee on FB!

    “I love that this clothing line is the perfect fit and good quality material. When my kids wear Cherokee everyone thinks I shopped at a boutique!”

  2. I love My Brown Baby on FB!

  3. I signed up for COZI.COM

  4. Just got my tweet on for the gift card giveaway…
    Tracey Lewis-Giggetts

  5. Just registered on
    Tracey M. Lewis-Giggetts

  6. Just liked the Cherokee USA page and said…
    “I’m expecting my first child…a little girl…and I can’t wait to put together the most awesome Cherokee outfits for her.”

  7. I entered the cherokee contest on FB!

  8. If I could Like the MyBrown Baby’s Facebook page again, I would. 🙂 But I can’t so hopefully this still counts.

    Tracey M. Lewis-Giggetts

  9. Tweeted

  10. left comment on Cherokee FB page

  11. left comment on MyBrown Baby FB page

  12. signed up for Cozi

  13. “Like” the Cherokees FaceBook page and told them I like the design and cut of Cherokee clothing, affordable and reasonable price too.
    jessiekatie S
    tcarolinep at gmail dot com

  14. “Like” MyBrownBabys FaceBook fan page.
    jessiekatie S

  15. Signed up for

  16. i like cherokee on fb as amanda s and told them i love the styles and price of their clothing

  17. I just liked the Cherokee FB page! Having two sons, I must admit that I live in Target when it comes to their clothing because they are not down with “fancy” clothes! Comfort and style is our #1 priority.

  18. i like you on fb as amanda sakovitz

  19. im signed up with cozi

  20. I “Like” the Cherokees FaceBook page. I wrote that “I love that Cherokee outfits the whole family from baby to grown-up in quality, affordable and stylish clothes!”

  21. I “Like” MyBrownBabys FaceBook fan page.

  22. Like them on FB, posted “Love Cherokee! Always have fly clothes for great prices!”

  23. I like MBB on FB Trina Small

  24. I like Cherokee USA on FB with my username Mary Happymommy and I told them I like how stylish their clothes are.

  25. I like My Brown Baby on FB with my username Mary Happymommy.

  26. tweet-!/mami2jcn/status/100638747200196608

  27. J. Keys Rogers

    I love Cherokee USA because of the excellent quality and timeless style…the adorableness of my 11 year old is now passed down to my 8 year old and then my 5 year old.

  28. J. Keys Rogers

    I “like” MyBrownBaby on FB

  29. J. Keys Rogers

    @JuRoger_dat tweeted “I want @MyBrownBaby & @Cherokee_USA 2 hook up my kids back-2-school gear w/ this $100 gift card giveaway!″

  30. Love My Brown Baby on fb and Love Target. Love free clothes even more!

  31. I “like” Cherokee USA on Facebook – Cindy A.

    “In all honesty I have never worn Cherokee clothing, but the original James Argyropoulos wedges will always be my favorite shoes. I was first introduced to Cherokee wedges in high school when I started wearing and collecting vintage clothing. I was immediately drawn to any and all things 70s, especially the shoes. Today I search yard sales, thrift stores and eBay in hopes of finding more to add to my collection. I always get compliments when I wear them, and they almost always invoke memories and stories from passers by.”

  32. I “like” MyBrownBaby on Facebook – Cindy A.

  33. I liked Cherokee USA on Facebook and wrote “I like that Cherokee makes durable clothes in hip colors.” on their page.

  34. I like the My Brown Baby page on Facebook.

  35. i wrote “visiting from my brown baby – i love the durability and affordability of your clothes!”

  36. tweeted 8/9-!/mami2jcn/status/100921205057519616

  37. I ‘liked’ Cherokee’s FB page… Target has become my new favorite store, we are there every week buying something… LOL!

    This is what I wrote on their page: Our family loves the different styles and affordability of your brand… plus Target is our new favorite store 🙂

  38. Did the twitter thing too… Rockwu101

  39. “Like” the Cherokees FaceBook page and left a comment
    Love your clothes, stylish and affordable prices

  40. follow you on facebook

  41. On FB, I wrote “Thank you for providing stylish clothes that are both age appropriate & affordable!” FB Name is Contest KAO. Thanks!

  42. Like your site on FB (Contest KAO). Thanks.

  43. tweeted 8/10–!/mami2jcn/status/101294146517610496

  44. Already sign up for

  45. Like you on Facebook (Cathy Wallace)

  46. Fb fan of Cherokee as Jay Coupon

  47. Entered 1st Day of School contest

  48. Fb fan of yours as Jay Coupon

  49. I just realized my copy/paste didn’t work in my mandatory entry about what I wrote on Cherokee’s FB page…sorry!! Here it is…

    “We love Target…thus we love Cherokee!! =)”

  50. Liked them on FB and said “I love that I can buy your line at Target!”

  51. I liked Cherokee on fb and told them I loved how pretty and chic their line was.
    Nguyenhkathy at gmail dot com

  52. Liked Cherokee USA and wrote “I love how I can purchase your outfits at Target and they are so affordable!” Kristen Brletic Bankard

  53. Signed up at

  54. Liked MyBrownBaby on Facebook 🙂 Kristen Bankard

  55. I like Cherokee on FB and left this comment: I love the style and designs of your clothing and the fact that they are still affordable!

  56. I entered the Photo Contest, thanks!!

  57. Signed up for thanks!

  58. I’m a facebook fan, thanks!!

  59. I have a cozi account

  60. like you on FB
    april yedinak

  61. I entered their photo contest.

  62. tweeted 8/11-!/mami2jcn/status/101653623158738945

  63. I follow you on FB (Michelle S)

  64. I signed up for using this email address.

  65. i Like” the Cherokees FaceBook page – and love that their clothes work for my budget

  66. i Like” MyBrownBabys FaceBook fan page.

  67. Melinda (Mendy) Dinsmore

    liked their facebook page and here is my post

  68. I commented on Cherokee’s page:

    I love that your girl’s clothing line is modest.

  69. Like Cherokee’s FB page and posted
    I love your clothing! Great for my 3 grandchildren, but Nana loves it for her too! The fit is always great!

  70. Like you on FB (Rhonda Bailey Grisham)

  71. Rebecca Shockley

    I liked Cherokee’s FB page and what I love about their clothing is that their casual and yet sophisticated, but still stylish at the same time!
    FB name is Rebecca Shockley

  72. Rebecca Shockley

    I entered the First day of school photo contest over at Cherokee FB page!

  73. Rebecca Shockley

    I signed up for as Rebecca or becca33!

  74. Rebecca Shockley

    I “Like” MyBrownBabys FaceBook fan page as Rebecca Shockley, thanks!

  75. liked them on fb and posted: “I like that Cherokee clothing is stylish and affordable”

  76. I like you on Facebook.

  77. like cherokee on FB as deanna time
    like: the price!

  78. like you on FB as deanna time

  79. entered FB contest

  80. Like Cherokee USA on FB and wrote on their wall
    I love stylish clothes that make kids happy and us mommies! Thanks for such quality affordable choices.

  81. Like blog on FB
    betty dennis

  82. Like Cherokee on fb and said –
    ‎MyBrownBaby sent me! We love your affordable and quality clothing! Thank you!

  83. Like you on fb

  84. i like cherokee on FB, i wrote that i love their stylish and affordable clothing.

  85. i like you on FB

  86. Like the Cherokees FaceBook page – Barbara Montag.
    Told them that I love their styles and so do my grand kids!
    Thank you.
    barbara dot montyj at gmail dot com

  87. Like you on Facebook (Barbara Montag)


    & AS SEEN @!/cherokeeusa/posts/262290337117575

    kytah00 at yahoo dot com


    kytah00 at yahoo dot com

  90. 8/13 TWEET


    kytah00 at yahoo dot com

  91. 8/13 TWEET


    kytah00 at yahoo dot com

  92. 8/13 TWEET


    kytah00 at yahoo dot com

  93. 8/13 TWEET


    kytah00 at yahoo dot com

  94. I like Cherokee on facebook and wrote on their wall

  95. I like your blog on facebook
    ( claudia n)

  96. Commented on FB under Amanda Starr

  97. “Like” MyBrownBabys FaceBook fan page

  98. Signed up for

  99. I like Cherokee on FB and wrote “My Brown Baby sent me. I love that your clothing is affordable but still cute and stylish.”

  100. I like MyBrownBaby on Facebook (Jen V)

  101. I like Cherokee USA on FB and wrote on their wall: I love that your clothing is good quality and affordable!

  102. Tweeted this giveaway.
    I want @MyBrownBaby & @Cherokee_USA 2 hook up my kids back-2-school gear w/ this $100 gift card giveaway!

  103. I “like” My Brown Baby on Facebook as Billie Hurd Everly.

  104. Natalie J Vandenberghe

    I like Cherokee USA on Facebook and wrote that I like their tradition of comfort and quality. I also thanked them for sponsoring your giveaway.

  105. Natalie J Vandenberghe

    I like you on Facebook


    JaKell Farnsworth Meckleyposted to Cherokee USA:
    “I love your style and quality! Thanks for sponsoring the giveaway at MyBrownBaby “

  107. “Like” MyBrownBabys FaceBook fan page.

  108. I liked cherokee usa on facebook!
    I wrote I love the cherokee brand, they have such cute styles!

  109. I Entered the Cherokee USAs First Day Of School Photo Contest on the Cherokee USA FB page

  110. I signed up for cozi

  111. I liked mybrownbaby on facebook

  112. I like Cherokee USA on FB

  113. I like YOU on FB

  114. I “like” them on Facebook (Find me here: and wrote: “I love that your clothing line is available at Tesco!” (Direct link to post:!/cherokeeusa/posts/262573970422545) Thank you for the giveaway!

  115. I like Cherokee on Facebook and wrote on their wall:
    “My Brown Baby sent me. I love the Cherokee brand because it offers such great style and quality at great prices!”
    Danetta Young

  116. I liked cherokee on FB and told them that I liked how comfortable and stylish the line is:)

  117. Like you on FB
    Julie H

  118. i love that there’s something for everyone–such a variety of styles. (MBB sent me!)

  119. I like MBB on Facebook

  120. I like Cherokee USA on Facebook (Dara Nix) and left them a message:

  121. I signed up for Cozi!

  122. I like your Facebook Fan page (Dara Nix)!

  123. .

    Hi- I am coming out of lurkdom. Thank you for such a generous opportunity as my children could really use this.
    Below is my FB comment:
    Elle Adams
    QUALITY! CLASSIC! ALL AMERICAN! Cherokee is a brand all children should wear. I am coming over from Thanks for the opportunity!

  124. I liked Cherokee on FB and also entered the contest on FB!

  125. “Like” the Cherokees FaceBook page and commented – I love how affordable your clothes are while still looking good!
    ljatwood at gmail dot com

  126. Signed up for
    ljatwood at gmail dot com

  127. “Like” MyBrownBabys FaceBook fan page.
    ljatwood at gmail dot com

  128. Shannon Alexander

    i Liked them and posted I love the quality of your clothing!
    here is the link

  129. Shannon Alexander

    Like my brown baby on fb
    shannons funpage
    shannonsweep at gmail dot com

  130. like cherokee on facebook (hannah knit) and commented

  131. like you on facebook (hannah knit)

  132. I like Cherokee and this is what I wrote:

    MyBrownBaby sent me…I love your stylish, yet very affordable clothing!

  133. I like MyBrownBaby on facebook.

    jodidawson at hotmail dot com

  134. I like Cherokeeon FB and I wrote…My Brown Baby sent me. I love that your clothes are stylish and affordable

  135. I like you on FB
    Chelsei Ryan

  136. Charlotte Varner

    “Like” Cherokee on fb (Charlotte V.) & left a comment of what I liked.

  137. Charlotte Varner

    “Like” you on fb (Charlotte V.)

  138. Diana Bradford Hatch

    I like Cherokee USA on fb – “I love your affordable line of clothing”

  139. “Liked” the Cherokees FaceBook as Georgia Marowsky Jacklyn Caudle

    gmissycat at yahoo dot com

  140. Liked MyBrownBaby on FB as Georgia Marowsky Jacklyn Caudle

    gmissycat at yahoo dot com

  141. I LIKE Cherokee USA on Facebook…left some love and told them I like that their line of clothes is so affordable. Like as Dana Denay.

  142. LIKE MyBrownBaby on Facebook as Dana Denay.

  143. I “Like” the Cherokee Facebook page(Deanna Cali) & I said:

    “I love the style & design of your clothes.”

  144. I like MyBrownBaby on Facebook. (Deanna Cali)

  145. I wrote on Cherokee’s FB page (andisueks) “I love that your clothes are made in the USA!”

  146. I entered Cherokee’s FB contest, andisueks.

  147. I wrote “I love the styles at affordable prices.”

  148. I like you on FB, andisueks.

  149. Michelle Dippel

    I like them on fb & posted on their facebook page.!/cherokeeusa/posts/263020370377905

    littleangel_mw at yahoo dot com

  150. Michelle Dippel

    I am following you on Facebook.
    (littleangel_mw at yahoo dot com)

  151. Michelle Dippel

    (littleangel_mw at yahoo dot com)

  152. Like cherokee on fb and commented.
    Nothing like sending your kids off to school dressed to the nines. Your line of clothes allow us to do that! Thanks!
    gingeroo616 at aol dot com

  153. Fb fan
    gingeroo616 at aol dot com

  154. Liked Cherokee on fb and posted this :Love that your clothing line is high quality yet affordable! Also liked you on fb!

  155. Like Cherokee on FB and left a comment

  156. like you on FB

  157. forgot to add that I told them I loved their clothing on FB

  158. signed up for Cozi

  159. shirley moweary

    Liked on fb
    Left this message: My brown baby sent me. I love that your clothes are stylish and durable.

  160. shirley moweary

    signed up with Cozi

  161. shirley moweary

    liked MY Brown Baby on fb

  162. I posted on fb – Love the affordability and the great styles you have

    domima1098 at msn dot com

  163. Signed up for cozi
    domima1098 at msn dot com

  164. Like you on fb too
    domima1098 at msn dot com

  165. entered the contest on CHEROKEE page with my daughter’s 1st day of kindergarten pic- shes got a multi colored tutu, twinkletoes and a huge pink flower headband on in the photo

  166. i am signed up for cozi already.

  167. fan 1076 on facebook :o)

  168. I’m a FB fan (Mari Doug)

  169. We wrote on Cherokee USA’s wall, We love your DRESSES, so cute!! Tiffiny Berry Duke,

  170. “Like” the Cherokees FaceBook page and I told them what I liked about their clothes.

    charity s

  171. Already a member of Cozi.

  172. Like My Brown Baby on Facebook

    charity s

  173. i like them on FB and left a comment @becky barrett beitzel

  174. i like you on FB @becky barrett beitzel

  175. I love My Brown Baby on FB!

  176. I like Cherokee’s clothing because the seams hold up and it doesn’t fall apart under heavy use.
    lara at twiceblessedlife dot com

  177. I liked My Brown Baby on Facebook
    lara at twiceblessedlife dot com