This video right here? This video right here? EH! VER! REE! THANG! I mean, what could be better than three little girls mean-mugging pink tea sets and frilly dolls, giving a collective “forget y’all” to stupid gender stereotypes, and showing off their big girl brains with the sickest Rube Goldberg machine ever—set to a Beastie Boys beat?

Thank the good folks at GoldieBlox, a toy company that makes interactive books and games it says are designed to “disrupt the pink aisle and inspire the future generation of female engineers.” Stanford University-trained engineer-turned-toymaker Debbie Sterling says she wants her GoldieBlox toys to get girls geeked about trading in some of that pink, princessy stuff for construction toys that inspire them to create and invent and use their beautiful brains—“from a female perspective.”

As the mother of two girls who are curious and smart and love science and building stuff and always looked at me crazy when I dared buy them dolls and toy make-up sets instead of microscopes and construction sets and toys they could use to blow stuff up, I say HELL. YES.

Seriously—press play and watch what happens. It’s delicious. After you finish giggling and pumping your first in the air, show the video to every girlpie in your life—and while they’re watching, put some GoldieBlox toys and books on your Christmas list. And support GoldieBlox, too, as the little company that could vie’s against three others in Intuit’s first ever Small Business, Big Game contest, where one commercial from a small company will be played during the Super Bowl in 2014. Because seriously, I’d much rather see these fierce little girls than another creepy Go Daddy commercial.

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Denene Millner

Mom. NY Times bestselling author. Pop culture ninja. Unapologetic lover of shoes, bacon and babies. Nice with the verbs. Founder of the top black parenting website, MyBrownBaby.


  1. YES, YES, YESSSSSSSSSSS!!!!! OH MY GOODNESS YES! I love this so much. How fabulous. Oh now comes a book! Thanks so much for sharing this.

  2. Girls! Girls! That video was so awesome. Totally made my day. We need black girls in S.T.E.M. and we can start by leaving the Barbie and getting them an farm or a diy trebuchet.

  3. YES! Girls Rock With The Mind Blowing Science! Boycott Barbie!

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