I mean, I’m trying really hard to focus on what’s important about this video. You score with me every time if you’re encouraging mothers to feed their newborns naturally through breastfeeding and if that message acknowledges the unique challenges African American mothers face when deciding whether to give their babies the breast or a bottle, you stay Charlie Sheen #winning in my book. But this video right here? With a talking baby sporting NeNe Leakes-sized chompers?
Everything this sweet little baby is saying in this video (see below), created as part of Louisville’s Healthy Hometown initiative to get more black moms breastfeeding, is totally on point: she’s reminding moms that breastfeeding is healthier for babies and telling them, too, that the “it’s nasty” stigma surrounding breastfeeding needs to stop, for the sake of our children. And kudos to whomever came up with the idea of totally biting those super cutie eTrade commercials with the talking babies who make big moves on the stock market from the confines of their cribs and high chairs. But for real, though, the execution is just… off. The idea of this baby drawing milk from my breasts with her full set of grown woman teeth that, as Frugivore points out, can chew up steak and potatoes and be brushed and flossed afterward, makes me want to clutch my boobies really tight and buy stock in Lasinoh. It looks like it would hurt. Like it would tear my nipples to shreds.
I’m guessing that’s not the message the Healthy Hometown initiative was going for when they sought to put out the call for more black moms to breastfeed in their city, where breastfeeding, particularly amongst African American mothers, is low. But two thumbs up to them for trying, huh? Bless their hearts. (To see the full set of Louisville’s videos, check them out over at Elita Kalma’s Blacktating, where she states an eloquent case for why the videos, even with their imperfections, are full of awesome goodness.)
1. Dear Michele Bachmann: Shut Up About Black Moms and Breastfeeding
2. Nipples and Ninny: An African-American Mom’s Breastfeeding Journey
3. Beyonce Breastfeeds Blue Ivy: Can White Advocates Give Black Moms Our Breastfeeding Victory?
4. Black Breastfeeding 360°: Celebrating A New Resource For African American Moms